agency | FCB Chicago
client | Cox Communications
product | Cox Homelife
role | concept development, art direction
When your home is fully automated and set up the way you want it, you might feel like it is serving you. This Rule Thy Home campaign concept presents regular people feeling like royalty in their home spaces.
To show Cox Homelife users in royal light, the print campaign would feature monarchial-style portraiture. On Social Media, users would be able to create their own family crests, then set them as their profile pictures and share them out.
