I am a classically trained designer turned strategically minded creative leader who thrives in conceptual thinking—my work is driven by meaning, the pursuit of uncovering the unexpected and my inquisitive nature that keeps me asking, "what if...?"

Over the 20+ years I’ve spent in advertising, marketing and design, I first learned how to craft visually-engaging work. Then I learned how to make results-driven work. Then I learned how to lead client-winning work. From introducing Peugeot’s electric cars to launching HP’s latest laptops, I focus on finding the human side of complex tech and translating it into captivating creative.