agency | Designory
client | HP
role | creative lead, creative direction

The newest Pavilion Plus laptop from HP is made to help recent college grads open doors. And to let this device help its user get to that next step in life, all one has to do is—open it!

agency | Designory
client | Peugeot
role | creative lead, creative direction

When introducing the new all-electric Peugeot E-308 to the world, our clients tasked us with helping extend and grow the customer journey with a creation of a video that takes a closer look at this new model in a way that’s as intriguing and artful as the car itself.

agency | Designory
client | HP
role | creative lead, creative direction

For the global launch of HP’s new flagship device at CES ‘23, the Dragonfly G4, we redefined the look and sound of a premium product, then crafted a visual narrative that set the stage for this laptop to be introduced to the world.

agency | FCB Chicago
client | Cox Communications
product | Cox High Speed Internet
role | campaign platform development, art direction, production

Part of an effort to reposition Cox Communications as a human-centric brand, this TV/OLV campaign relies on the social proof of the millions of Cox Internet customers who have (literally) opened their doors to invite our client’s services into their homes.

Highlighting the human side of what Cox Internet brings into our customers’ lives, we focus on a multitude of very human moments to illustrate all the various people that use our product, each in their own way. They all have opened their doors to Cox High Speed Internet, open yours.

agency | Designory
client | HP
role | creative lead, creative direction

To help HP launch the latest Chromebook laptop, we worked with a team of motion graphics and CGI artists to create a visually engaging video that speaks to the Gen Z audience of recent college grads, re-introducing the Chromebook they’ve known—now all grown up!

agency | Designory
client | Peugeot
role | creative lead, creative direction

For the anniversary of its 208 model, Peugeot fully redesigned the iconic automobile and relaunched it as an EV. And its re-introduction needed to be as electrifying, as the car itself.

agency | Designory
client | Intel
role | creative lead, creative direction

To help strengthen our client’s position as a leader in innovation, we created a content pod highlighting how Intel technology is driving the evolution of retail. Starting with a 3-day shoot at the National Retail Federation’s Expo in New York, we first captured content, then we turned it into stories.

employer | Chicago Tribune Media Group
client | Chicago Tribune Blue Sky Innovation
role | concept development, copy, art direction

Blue Sky Innovation is a Chicago Tribune initiative focused on building a community of Chicago entrepreneurs and innovators. To promote its launch, we concepted a print campaign revolving around great Chicago inventions.

With the target audience consisting largely of Millenials and Generation-Xers, we knew the campaign had to take an unexpected, provocative tone. This new voice is the voice of Blue Sky Innovation, a stark departure from its grounded parent, the Chicago Tribune.

agency | FCB Chicago
client | Glad
role | writer

These concept radio spots were written as part of a larger campaign to help Glad introduce its new line of ultra-strong kitchen trash bags — strong enough to carry your heaviest load.

agency | Designory
client | HP
role | creative lead, creative direction

To promote the launch of HP’s LaserJet Tank printer line, we created fully CGI-rendered videos, highlighting the revolutionary new refill system—a game changer for the small business audiences.

agency | Designory
client | Intel
role | creative lead, creative direction

To help position our client as a leader in the Edge Computing space, we created an executive thought leadership series with Intel’s GM of IoT Ecosystem, Steen Graham. These videos are being featured across several social media platforms, under the Intel IoT handle.

agency | Designory
client | Securitas
role | creative lead, creative direction

When Securitas was looking for an agency partner to help reposition their brand, we created a campaign that told the story of our client as the stable and innovative leader in intelligent protective services, highlighting their customer-first mindset. During our initial conversation, the company’s CMO said, “Our District Managers are really the face of our company”. And that’s what our concept brought to life — the people of Securitas, looking steadily at their clients, establishing a connection that’s both dependable and human.

agency | FCB Chicago
client | Cox Communications
product | Cox Homelife
role | concept development, art direction

When your home is fully automated and set up the way you want it, you might feel like it is serving you. This Rule Thy Home campaign concept presents regular people feeling like royalty in their home spaces.

To show Cox Homelife users in royal light, the print campaign would feature monarchial-style portraiture. On Social Media, users would be able to create their own family crests, then set them as their profile pictures and share them out.

employer | Chicago Tribune Media Group
client | Tribune Publishing
role | design

In August 2014, the iconic Tribune Company split into two: Tribune Media and Tribune Publishing. My team remained under the Tribune Publishing umbrella and was tasked with creating the new company logo - a modern mark which would become synonymous with the name of Tribune Publishing.